Dark Patterns are tricks used in websites and apps that make you do things that you didn’t mean to, like buying or signing up for something. The purpose of this site is to spread awareness and to shame companies that use them.
Web developers often use deceptive design practices so-called “DARK PATTERNS” to manipulate visitors into performing certain actions on the web, such as buying insurance or signing up for recurring payments.
Examples of dark patterns include hidden costs that you only find out about at the last step of the checkout process.
Who started Dark Patterns?
Harry Brignull is the UX specialist who first coined the term ‘dark patterns’ in 2010. Recently, Harry has started to provide expert witness services for Dark Patterns. If there’s something specific you’d like to know about dark patterns, Harry welcomes inquiries – you can find out more on his website: testimonium.co.